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Hello, I'm Shreya
UI/UX Designer,
Accessibility expert

Specialising in customer experience and AI design and background as software developer with 7+ years in IT.

About me

About Me

I´m UX designer and accessibility specialist working at the intersection of design, technology and customer experience. With a background as a developer and over 7+ years of experience in IT, taking ownership of the entire value chain from insights and user journeys to implementation and quality assurance of design and making it compliant to EU regulations.

4+ Years

UX Designer

7+ Years

Information Technology

3+

Certifications

20+

Projects

Design Principles

Insights + Goals + Feasibility = Success

User- centered

Every design decision starts with understanding user needs and behaviors through research and testing.

Business growth

Aligning design solutions with business objectives to create impactful and measurable results.

Accessibility

Building universal designs compliant to EAA accessibility standards, leaving no one behind.

System thinking

Delivering intuitive, accessible experiences with a blend of analytical skills, creativity and system thinking.

Projects

Design to me is the craft of turning complex needs into simple, intuitive and accessible experiences that work for everyone while aligning user needs with real business goals. 

WEB Accessibility in allente

Accessibility
User Experience
EAA compliance

Key Challenges

  • Missing alt text
  • Poor color contrast
  • Lack of screen reader support
  • Weak keyboard navigation
  • No responsiveness in mobile apps
  • Accessibility inconsistencies across platforms
View Details

The Web - Utility services platform

User experience
Intuitive
Information architecture

Key Challenges

  • 1. Limited user data, requiring insights from stakeholders
  • 2. GDPR and data-security constraints shaping flows
  • 3. High domain complexity requiring clarity without oversimplification.
View Details

Self-service web app

Accessibility
Ease of Use
Multi layer dashboard

Key Challenges

  • 1. Balancing feature richness with a simple, easy-to-use interface
  • 2. Encouraging long-term behavioral change without creating cognitive overload
  • 3. Maintaining user trust through strong data security and privacy practices
  • 4. Designing for accessibility while supporting diverse user needs and abilities
View Details

Digital mapping tool 

Interaction design
wireframing
Task flow & navigation

Key Challenges

  • 1. Data Standardization: Inconsistent material info across suppliers
  • 2. User Trust: Need for clear material verification
  • 3. Complex Navigation: Large inventories required simple, visual discovery
  • 4. Community Adoption: Encouraging participation from businesses and individuals
View Details

Case Studies

A comprehensive toolkit developed through years of hands-on experience in product design, user research, and cross-functional collaboration.
Responsive design
prototyping
user journey mapping

E-commerce checkout optimization

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Design
User Experience
Multi layer dashboard

SaaS dashboard redesign (complex data)

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Responsive UI
Intuitive
Prototyping

Mobile app onboarding experience

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Data handling
journey mapping
Cross device optimal

Service booking platform (Complex Multi-Role System)

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What Colleagues Say

Feedback from team members and collaborators I’ve worked with.
Eivind Peersen
Director Product and Digitalization, Allente Nordic
Shreya joined our team at Allente as an Experience Designer and brought a positive, can-do attitude throughout her time with us. She was always approachable, willing to help, and easy to work with across teams. During her time at Allente, Shreya took on the full accessibility responsibility across our product portfolio as our sole accessibility designer. This included audits, assistive technology research, remediation roadmaps, developer guidance, QA sign-off and documentation, a broad scope that she managed independently.
She also conducted usability testing and UX evaluations across our products and on her own initiative worked to build a closer relationship between the UI/UX and customer journey teams, contributing to mapping journeys and identifying friction points together. She was part of our agile UI/UX team, supporting other agile teams across the organisation with their design needs, and had a good eye for mapping user flows and accessibility gaps. Shreya is genuinely one of the warmest and most positive people I have worked with, and that goes a long way in any team.
Svein Winberg
Senior Project Manager, Canal Digital AS

Shreya is one of those rare colleagues who combines creativity with strong analytical thinking. She approaches every challenge with curiosity, structure, and a genuine desire to understand the “why” behind the work. Her attention to detail is exceptional, and her deliverables consistently reflect both quality and thoughtful problem‑solving. Shreya’s positive energy is contagious. She shows up with a smile, supports the people around her, and isn’t afraid to ask the questions that help teams move forward. Her curiosity and willingness to explore new ideas make her a catalyst for better collaboration and better outcomes.

One example that shows her adaptability and commitment to her team’s success was when Shreya quickly volunteered to step in as a preliminary Scrum Master for the UI/UX design team. She took ownership without hesitation, facilitated discussions with confidence, and ensured the team stayed aligned and progressed. Shreya follows through on what she commits to, takes real ownership of her work, and continuously seeks to learn and grow. She elevates the people around her and strengthens any team she joins. I can wholeheartedly recommend Shreya to any organization looking for someone who is creative, analytical, detail‑oriented, collaborative, and genuinely committed to delivering great work.
Cem Buze
Senior Product Manager & Product Owner
I worked with Shreya at Allente, where she led accessibility across our product portfolio and I was the Product Owner for our streaming applications. We collaborated closely on accessibility for both our set-top box hardware and our app experiences. Shreya brings a thoroughness to accessibility work that goes far beyond compliance checklists. She genuinely cares about the people behind the requirements, users with disabilities who depend on thoughtful, well-implemented design to have a good experience. That empathy comes through in everything she does, from detailed audits to the way she advocates for inclusive solutions in prioritisation discussions.
One of Shreya’s real strengths is her ability to bridge the gap between design and development. With her background as a software developer, she doesn’t just hand over design recommendations and hope for the best. She understands the technical constraints, speaks the developers’ language, and works alongside them to find solutions that are both accessible and practical to implement. That makes her far more effective than most designers in getting accessibility right in the final product. Shreya is also an excellent communicator, clear, approachable, and easy to collaborate with. She has a way of explaining complex accessibility requirements in terms that resonate with everyone on the team, regardless of their background. She is the kind of colleague who makes cross-functional work feel natural rather than effortful.
Any team serious about building inclusive digital products would greatly benefit from having Shreya on board.
Gry Strande Elstad, CXAC Cert
Nordic Head of CX & CLM, Allente Nordic
I have had the pleasure of working with Shreya from 2024 until today, and I can confidently recommend her as a highly capable, committed, and trusted professional. Shreya combines strong analytical skills with a genuine customer‑centric mindset, and she consistently translates insight and complexity into clear, actionable outcomes. During our time working together, she has contributed actively to several customer journey initiatives like for instance mapping the TV2 Play customer journey, the regret and return of decoder journey. In this work, Shreya demonstrated a strong ability to identify customer pain points and propose concrete, well‑reasoned solutions to improve the overall customer experience.
Shreya has a structured way of working based on customer insight, she approaches challenges with curiosity and professionalism and follows through on commitments. She is also a collaborative team player who builds strong relationships and contributes positively to both delivery and team culture. Shreya has been a valuable contributor in our collaboration, and I am confident she will continue to create impact in roles within User experience design, customer experience, customer journeys or other insight‑driven environments. I would gladly work with her again and warmly recommend her to future employers and colleagues.

Let's team up

I’m passionate about creating intuitive and accessible user experiences across digital products complaint to EAA (European accessibility act).
Have a project in mind?

Get in Touch

LinkedIn

linkedin.com/in/shreyahj

Location: Oslo, Norway

Contact

shreyahjha@gmail.com
Download CV

Thank you for taking the time to review my work. Open to opportunities to build experiences people remember.

Crafted with ♡ by shreya jha