Norsk tipping case study (enhancing digital lottery experience- research and strategic design decision)
Client
Norsk tipping
Role
UX Designer
Duration
2 weeks
Year
June 2026
Context
Enhancing the Digital Lottery Experience through UX Research & Strategic Recommendations.
Problem statement:
This UX case study aims to evaluate Norsk Tipping’s digital lottery experience, identify key challenges, and propose strategic improvements that make the journey more intuitive, accessible, and trustworthy for all users.
My Role
As an end-to-end UX designer, my task was to review the Norsk Tipping web/app and evaluate the lottery experience where several recurring usability patterns emerged that directly impacted user confidence, task completion, and overall engagement so the several design recommendations has been made on how to reduce complexity, improve user
guidance and make the platform more accessible for first-time and less digitally confident users.
The Challenge
1. Presenting many equally weighted choices increases cognitive load and decision fatigue. First-time users may feel overwhelmed, hesitate to continue, or leave the platform without starting a game.
2. A complex navigation structure increases the time required to find relevant information and adds unnecessary cognitive effort.
3. Users must leave the current task to search for instructions, interrupting their journey and increasing cognitive effort.
4. Users with visual impairments, older adults, or those with lower digital confidence might find it more difficult to read content, distinguish interface elements and navigate the platform comfortably.
The Solution
- Improving guidance throughout the user journey.
- Simplifying navigation and information architecture.
- Reducing cognitive load with clearer content hierarchy.
- Increasing accessibility and contextual support.
- Revamping the mobile application to deliver a complete and intuitive user experience.
- Identified usability, accessibility, and navigation challenges.
While Norsk Tipping maintains a strong visual identity and trusted brand presence, the current experience can be enhanced by reducing complexity, improving user guidance and making the platform more accessible for first-time and less digitally confident users with these above proposed strategic ux recommendations.