Mobile App Onboarding Experience (User Retention Problem)
Client
NCIT
Role
Product Designer
Duration
5 Months
Year
2026
Context
A mobile app had high install rates but very low 1-day retention.
Problem statement:
Users were dropping off during onboarding due to unclear value communication.
My Role
As the UX Designer specializing in onboarding flow, my goal is to enhance the first-time user experience. I’m focused on creating a welcoming and intuitive interface that guides new users effortlessly through the application. By prioritizing clarity and ease of navigation, I aim to develop a visually engaging onboarding process that effectively meets the needs of our users.
Process
- Mapped onboarding user journey
- Identified friction in account creation and early interaction
- Introduced value-first onboarding (show features before signup)
- Added micro-interactions and progress indicators
- Reduced onboarding steps from 6 → 3 screens
Outcomes
- 1. Improved Day-1 retention significantly
- 2. Increased signup completion rate
- 3. Users understood app value faster
Onboarding Screens — A clean onboarding experience for Mobilanc, designed to quickly introduce users to live auctions, trusted sellers, and fast product discovery. Each screen focuses on clarity, trust, and ease, helping users understand the core value of the car auction platform in just a few steps.
